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SocialOomph Crushes Twitterfeed and Feedburner at Automatically Tweeting Blog Posts

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Posted by Dick Foster on
December 19th, 2011
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SocialOomphIf you use Twitterfeed or Feedburner to automatically tweet posts from multiple blogs then I bet you’re not completely satisfied, or you won’t be after reading this post.

I’ve used both and they work reliably within their “limited” capabilities. However, if you want more flexibility and more control, as well as reliability, move to SocialOomph.

Do you have several blogs that you follow daily?

Do you often tweet blog posts that are of interest to you and your followers?

Would you like to automate tweeting those interesting blog posts and control when your tweets are published instead of tweeting during the night when your followers are not likely to be online?

SocialOomph is worth your consideration.

For example, I like Seth Godin’s blog posts. However, his posts typically go live around 3:00am Pacific time. Depending on your settings, Twitterfeed and Feedburner would tweet about the post within an hour or so. This is too early for most of my followers to be online. I would prefer to send the tweet later in the day when it is more likely to be seen and read.

Feedburner, Twitterfeed, and SocialOomph have many of the same capabilities. However, SocialOomph has at least two unique features that I believe make it superior to the others.

  1. Control when your tweets are published so they appear in your timeline when your followers are typically awake and online (not at 3:00 am)
  2. Space out your automated tweets so they are not published several at the same time

Both of the above capabilities are managed by the “queue reservoir” feature in SocialOomph. This allows you to set the days of the week and time of day when your tweets will be published and how frequently a tweet will be sent from your queue.

Let’s assume that you follow three blogs that post content that is of interest to your followers. First, setup a queue reservoir to control when to tweet and to which of your accounts. Next, setup each blog feed with the desired filters, tweet prefix, tweet suffix, other parameters, and select the queue reservoir that you created.

Now the queue reservoir will start to fill with blog posts based on your settings. It may receive four or five posts at the same time for active blogs. However, instead of four or five tweets appearing at the same time, they will drip-feed from the reservoir over time, based on your settings.

You may feel that Feedburner and Twitterfeed have one major advantage over SocialOomph. They are free. Totally true. However, SocialOomph is a comprehensive solution for managing and monitoring your social media activities. Today we’re focusing on just one feature of SocialOomph that, by itself, may not be compelling enough to justify the monthly fee. So you will likely want to explore other capabilities of SocialOomph.

9 ways Social Oomph can boost your productivity on Twitter on Ragan’s PR Daily
SocialOomph Review – Social Oomph Vs HootSuite on Internet Business Revolution

Here’s a chart that compares many of the basic features of Feedburner, Twitterfeed, and SocialOomph.

Comparison of SocialOomph Twitterfeed and Feedburner

Comparison of SocialOomph Twitterfeed and Feedburner

What is your experience with automatically tweeting your favorite blog posts?

Categories blog, review

Great Video Story of AirBNB

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Posted by Dick Foster on
September 2nd, 2011
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Here’s one of the many great presentations given at PSFK Conference NYC in April, 2011. As with many successful businesses Airbnb solved a problem and the founders created a wonderful business as the middle man. Watch this video if you are planning to start your own business or want to know more about this successful start up.

PSFK CONFERENCE NYC 2011: Joe Gebbia, co-founder of AirBNB.

Categories Startup, Success Story, Video

How to Grow Your Business with Facebook

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Posted by Dick Foster on
July 25th, 2011
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Have you heard the buzz about Facebook Success Summit 2011—the web’s largest online Facebook marketing conference?

Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your Facebook marketing results, let me share a story with you.

PROOF FACEBOOK MARKETING WORKS…

About a year a half ago Michael Stelzner (founder of Social Media Examiner) started a Facebook page for his blog that targeted marketers and small business owners. He also integrated core Facebook functionality into his website. Almost overnight, a large and loyal community emerged on his Facebook page.

He was skeptical at first. But now he has more than 50,000 active Facebook fans. And Facebook is the number two source of traffic to his website. Facebook was instrumental in generating 1.7 million dollars in sales for his business last year.

Michael’s story is not unique. More than 10,000 websites are integrating Facebook functionality every day! With 750 million active users, Facebook offers an incredible opportunity for marketers.

Your customers (and prospects) are using Facebook every day. It’s a new marketing frontier because Facebook bypasses all the costly middlemen and allows you to engage directly with your customers and prospects! AND this presents an enormous opportunity for you.

SO WHAT’S THIS ABOUT?

Michael (and his team) have been working for months to bring the best minds in social media together in a fully online event called Facebook Success Summit 2011.

A significant 2,900 marketers and business owners from around the world attended his last Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful Facebook marketing tactics, track and measure your Facebook ROI, and see how successful Facebook campaigns were executed. Nineteen of the world’s leading Facebook superstars will be summit instructors.

Presenters include Guy Kawasaki (author, Enchantment), Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Paul Dunay (co-author, Facebook Marketing for Dummies), Jesse Stay (author, Facebook Application Development for Dummies), Robert Scoble (co-author, Naked Conversations), Michael Stelzner (founder, Social Media Examiner), and experts from Intuit, PETCO, Applebees and Intel.

Plus join Jay Baer (co-author, The Now Revolution), Chris Treadaway (co-author, Facebook Marketing), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies)–just to name a few.

Attendees at our last summit included well-known organizations such as General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Microsoft, Intuit, Harvard Business School, 3M, Kellogg, Staples, General Electric, MetLife, HP, Fox TV, LexisNexis, and the U.S. Army. But you don’t need to be a big business to benefit!

This is the world’s largest online Facebook event designed to empower marketers and business owners to master Facebook marketing. And the great news is it’s a live online conference you can attend from your home or office.

Click here now to learn more.

Here’s to your success!
Dick Foster

P.S. Nineteen of the most successful Facebook marketing pros will show you how to use Facebook to market and grow your business. Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office! Go here to see how this works.

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement” by Mari Smith (valued at $59) waiting for you. Go get it here.

Categories Events

Will the Next ‘Revolution’ Be Consumer-Driven?

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Posted by Dick Foster on
July 22nd, 2011
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Aspen Idea Festival 2011 panel discussion about technology’s impact on marketing – building and communicating a vision for a brand, and taking large companies and brands into the next era of social media. Bonin Baugh, PepsiCo; Stephen Cannon, Mercedes-Benz USA; Bernardo Huberman, HP Labs; Andrew McAfee, MIT.

Here’s the first 10 minutes of the 70 minute video.

  • Listen First
  • Track customer / prospect sentiment
  • ROI measurement is improving, but is still not perfect
  • Integrated marketing [TV, print, digital media, social media, etc.] is essential
  • Are focus groups needed any longer? Yes, but social engagement dramatically enhances customer insight
  • Make distinction between digital media, which is one way, and social media, which is two way, engaging conversation

Bonin Bough is the global head of digital and social media at PepsiCo where he oversees digital strategy and the implementation of social media tools and techniques across the company. Bough has been instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy. He is credited with bringing PepsiCo to the South by Southwest festival, as well as spearheading Gatorade Mission Control, PepsiCo10, and the Pepsi Refresh Program.

Stephen Cannon is vice president, marketing, for Mercedes-Benz USA. In this role since 2007, Cannon serves as a member of MBUSA’s executive management team with overall responsibility for marketing communications, market research, and product management of the Mercedes-Benz and Maybach brands in the United States.

Bernardo Huberman is an HP senior fellow and director of the Social Computing Research Lab at HP Laboratories, which focuses on methods for harvesting the collective intelligence of groups of people in order to realize greater value from the interaction between users and information. Huberman’s main research focus is on the relationship between local actions and the global behavior of large, distributed systems.

Andrew McAfee is a principal research scientist at Massachusetts Institute of Technology. He studies the ways that information technology (IT) affects business. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, McAfee’s work also investigates how computerization affects competition itself the struggle among rivals for dominance and survival within an industry. He coined the phrase enterprise 2.0 and in 2009 published a book on the topic, Enterprise 2.0: New Collaborative Tools or Your Organization’s Toughest Challenges.

Categories Events
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  • SocialOomph Crushes Twitterfeed and Feedburner at Automatically Tweeting Blog Posts
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